The ideal candidate for the Corporate Affairs Manager (Marketing) position at our company. possesses a robust background in business or marketing, with a demonstrated emphasis on digital strategy and social media. This role
requires a forward-thinking professional who can blend creativity with data-driven insights to drive impactful marketing initiatives. The primary responsibility will be the design and implementation of campaigns across a diverse range of sectors, including food/food services, biotechnology, logistics, retail, entertainment and related industries. This role presents a unique opportunity to contribute to strategic growth, explore novel marketing trends, and make a substantial impact across multiple industries. Furthermore, the ideal candidate must be a proactive marketer with an innovative vision
and strategic rigor.
Responsibilities
- Marketing Strategy & Execution: Lead the development and execution of integrated marketing and communications
funnels to drive brand visibility and stakeholder engagement, and identify new growth opportunities through data-
driven analysis.
- Digital & Social Media Management: Own and evolve the digital and social media strategy, including content
direction, platform positioning, and audience growth. Oversee the development of editorial calendars and campaigns,
leveraging real-time insights on social trends and sentiment to proactively refine strategy and enhance brand
relevance.
- Content Creation: Lead the creation of high-impact, brand-aligned content across all channels, including video,
photography, and executive messaging. Provide strategic direction to PR agencies and internal teams to ensure
consistency, quality, and alignment with corporate narrative and thought leadership priorities.
- Website Content Management: Manage and update website content to ensure it is accurate, engaging, and aligned
with our brand narrative
- Risk & Reputation Management: Proactively manage corporate reputation by monitoring media landscapes and
emerging issues. Lead the identification and assessment of potential reputational risks, coordinate cross-functional
response strategies, and support the development of executive-level communications during crisis situations.
- Offline marketing & Event Planning: Provide strategic oversight and execution of high-profile corporate events and
stakeholder engagements. Ensure seamless delivery of events that reinforce brand positioning and strengthen key
relationships, from concept development through execution.
- Analytics and Reporting: Establish and oversee performance measurement frameworks to evaluate campaign
effectiveness and ROI. Deliver actionable insights and reports to inform strategic decision-making and continuous
improvement.
- Budget Management: Manage the corporate marketing and communications budget, ensuring strategic allocation of
resources and cost efficiency. Monitor expenditures and optimize investments to maximize impact and alignment with
business priorities.
- Market Research: Lead ongoing market research and competitive intelligence efforts to identify industry trends,
emerging platforms, and stakeholder expectations. Translate insights into actionable strategies to maintain a
competitive edge.
- Internal Communications: Oversee the development and execution of internal communications strategies that
effectively inform, engage, and align employees with corporate priorities, culture, and key initiatives.
- Cross-Functional Collaboration: Act as a strategic partner to U.S. affiliates and cross-functional teams to ensure
cohesive messaging and brand consistency across all touchpoints. Drive alignment across business units and foster
collaboration to support enterprise-wide objectives.
- HQ (Korea) Coordination & Partnership Alignment: Collaborate closely with HQ Marketing and partnership teams, as
needed, to ensure strategic alignment, effective communication, and seamless execution of initiatives.
- Travel and Networking: Be prepared for business travel (up to 25%) to create content
- Perform other Corporate Affairs-related duties as assigned
Basic Qualifications:
- Bachelor’s degree in Marketing, Business Administration, Communications, Public Relations, or a related field required; advanced degree preferred.
- 8+ years of proven experience in marketing, with a particular emphasis on digital and social media strategy.
- Demonstrated experience leading integrated marketing initiatives and managing cross-channel campaigns with measurable impact.
- Proficiency in digital marketing tools and content creation platforms (e.g., Canva, Adobe Premiere Pro, social media analytics tools), with the ability to guide and oversee high-quality content production.
- Strong understanding of visual storytelling and the ability to direct video and photo content aligned with brand strategy.
- Exceptional written and verbal communication skills, with the ability to distill complex or technical information into clear, strategic insights for senior stakeholders and cross-functional teams.
- Proven ability to manage multiple high-priority projects simultaneously, featuring strong organizational skills and a track record of delivering results under tight deadlines.
- Ability to operate both strategically and tactically - working independently with strong ownership while also collaborating effectively in a fast-paced, matrixed environment.
- Strategic thinker with a creative mindset, strong attention to detail, and the ability to develop innovative, insight- driven marketing solutions.
- Strong interpersonal and stakeholder management skills, with the ability to influence and collaborate across teams, including senior leadership and external partners.
- A professional working proficiency in Korean is strongly preferred, including the ability to communicate and collaborate effectively with HQ and Korea-based stakeholders.
- Must be willing and able to travel
Travel:
Up to 25%
The anticipated base salary range for candidates who will work in New York is $120K to $140K. The final salary offered to a successful candidate will be subject to several factors that may include but are not limited to the type and length of the candidate's experience within the job; type and length of experience within the specific industry; educational background; and the location of employment. This salary range may not reflect the pay scale for employees who work in other states.
